Privacy statement.

Our commitment to confidentiality and data protection

This online community is managed by Ipsos MORI UK Limited on behalf of BMW. Ipsos MORI UK Limited is a specialist research agency, commonly known as “Ipsos MORI”. Ipsos MORI is a member of the Market Research Society, registered in the England at 3 Thomas More Square, London, E1W 1YW under company number 01640855. In all the communications Ipsos MORI will send to our community members, we will always clearly state our identity and our contact address.

Membership of the BMW Community and undertaking of any activities therein is completely voluntary. You can decide to terminate your membership at any time.

This privacy statement explains how we use the personal information we collect about you, how we share it and what your legal rights are.

What personal data do we collect about you?

Personal data is information that directly or indirectly identifies you as an individual. We collect the personal data, (“information”) you provide to us when joining the community. This data includes your name and address, email, phone number. We will also collect your unique device identifier.

Why and how we collect information from you?

The primary purpose, why we collect information from you is to manage the BMW Community, a customer engagement site, in order to ask you to take part in activities that will help BMW to offer better services to you.

Taking part in activities includes discussions and surveys. When you participate in these activities you will earn BMW Reward Points which is subject to this Privacy Policy as well as the BMW Community Prize Draw Terms and Conditions.

In certain cases, we might also use your information for the purpose of interview and data quality.

We have collected your personal information via your registration form on joining the community.

Ipsos MORI will keep your data confidential and will only use your contact details for managing this online Community and to contact you if you have a query or complaint relating to your BMW or your BMW customer experience. Please note that you will not be identifiable in any survey results reported to BMW.

What is your legal basis for processing my personal data?

Our legal basis for processing your personal data collected by participation in this BMW Community, is your consent to take part.

You can access BMW’s Privacy Policy at

Who your personal data is shared with?

Ipsos MORI is working with certain supplier organisations to run the community and will need to disclose your personal information to these supplier organisations for that purpose.

Where necessary, we will commission other companies and individuals to perform certain tasks contributing to our services on our behalf within the framework of data processing agreements. We may, for example, provide personal data to agents, contractors or partners for hosting our databases and applications, for data processing services, or to send you information that you requested, or to call-centres for the purpose of provision of support services or interviewing in the course of market research projects. We will only share with or make accessible such data to external service providers to the extent required for the respective purpose. This data may not be used by them for any other purposes, in particular not for their own or third party purposes.

These suppliers may have access to your answers to surveys and when you participate in discussions. These supplier organisations include:

  • Check it Out Ltd

Ipsos MORI has an ongoing partnership with Check it Out Ltd, an external preferred supplier, to perform certain data management services and facilitate members' membership of the online community:

  • When customers first join the community, we will ask certain personal information in order to facilitate invites, target activities, improve results analysis and monitor the composition of the community.
  • During membership of the community members will be asked to take part in activities and their responses will be collated for analysis.
  • Once a certain number of activities have been completed members will be able to use incentive points to ‘buy’ items from the online catalogue.
  • Members may request to be removed from the online community at any time

In each of these cases personal information will be shared with Check it Out Ltd in order to facilitate the required action. Ipsos MORI’s external service providers are contractually bound to respect the confidentiality of your personal data.

  • Questback
  • Software providers of the Community
  • Hosting platform

These suppliers are approved and compliant with the General Data Protection Regulation.


The online community is specifically open to adult BMW customers who agree to take part. Thus, we will not interview children (a person under 16) or allow them to be members of the online community.

How long will we keep the information you provide?

Ipsos MORI, in managing this community for BMW, will only retain your data in a way that can identify you for as long as is necessary to support the research project and findings. In practice, when you are no longer an active member of the Community, we will securely remove your personal identifying data from our systems and those of our suppliers.

You are an ‘active member of the Community’ when you have logged onto the Community in the last 6 months.

Use of Cookies and similar code?

Cookies are short text files stored on a user's web browser (such as a computer, tablet or phone) to optimise the user's browsing experience.

There are two types of cookies:

Persistent cookies remain on a user's device for a set period specified in the cookie. They are activated each time that the user visits the website that created the particular cookie.

Session cookies are temporary. They allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Once you close the browser, all session cookies are deleted.

Our cookies policy is of the responsibility of Questback, our online community provider. Questback's privacy policy can be found here and their cookie policy is documented here

Your rights.

  • You have the Right to withdraw you consent at any time without being required to explain your decision.
  • You have the right to access your personal data we hold about and to request a copy of that personal data.  You may obtain from us one copy, free of charge, of personal data we hold about you.  We reserve the right to charge a reasonable fee for each further copy you may request.
  • You also have the right to rectify any incorrect or out-of-date personal data about you which we may hold.
  • If you want to exercise your rights, please contact us at the below Ipsos MORI or BMW address.

How do We ensure Your personal information is secure?

Ipsos MORI takes its information security responsibilities seriously and applies various precautions to ensure your information is protected from loss, theft or misuse.  Security precautions include appropriate physical security of offices and controlled and limited access to computer systems.  Ipsos MORI has regular internal and external audits of its information security controls and working practices, and is accredited to the International Standard for Information Security, ISO 27001.

All your personal data used and collected for this Community will be stored by Ipsos MORI in data centres and servers within the United Kingdom and EEA.

How to contact Ipsos MORI and BMW about survey I participated and/or my personal data?

If you have any questions about this community, please contact the research team. They can be contacted by:

Address: I&MSU team - Ipsos MORI, 3 Thomas More Square, London E1W 1YW

If you have any questions or require further information about our privacy notice, our compliance with data protection laws or information we hold about you, please contact our Compliance Department. They can be contacted by:

Email: with “BMW Community query” in the email subject line.

If you wish to contact BMW, please do so by contacting:

James McDowell
Address: Summit ONE, Summit Ave, Farnborough GU14 0FB
Telephone: 0370 505 0160